Essentials of Track and Field
Elevate the Athlete. Rebuild the Sport
Returning Track and Field to Global Prominence
why essentials of track & field
Reestablishing Relevance
Be the sport’s most trusted resource
Reestablishing Relevance
Track & field shouldn’t disappear between Olympics. ETF rejects outdated formats in favor of bold storytelling, technical clarity, and year-round engagement.
What’s Broken—and Why
Too many failed strategies:
• Olympic nostalgia over product clarity
• Events without stories
• Governing bodies with no audience-first vision
The result? The world’s best athletes, invisible to the world.
Codify the fundamentals
Be the sport’s most trusted resource
Reestablishing Relevance
We aim to standardize foundational biomechanics — the core movements and mechanics that define technical execution. By doing so, athletes and coaches can build lasting proficiency, grounded in proven principles they can return to season after season.
Be the sport’s most trusted resource
Be the sport’s most trusted resource
Be the sport’s most trusted resource
From elite coaches and athletes to emerging talent and supportive fans, Essentials of Track & Field exists to provide reliable education, content, and collaboration for anyone invested in the future of our sport.
REBRANDING TRACK & FIELD
A Divided Sport
Track & Field remains siloed—sprinters, throwers, distance, coaches all in separate lanes. This weakens the product and the community. ETF is working to unify our sport under one banner!
Asymmetric Branding
We’re not patching the old system. We’re building a new one based on a single premise: Track and Field athletes are the best athletes in the world! Everything grows from that.
For a in-depth look at Track & Field Today
athlete development
Why Development Fails
Why Development Fails
Why Development Fails
Track & field lacks a unified model. Other sports have pipelines. We have gaps. Athletes drop off. Execution plateaus. The system needs retooling.
The ETF Solution
Why Development Fails
Why Development Fails
We’re creating a system rooted in biomechanics and applied physics—the true foundation of all movement.
Core Initiatives
Why Development Fails
Core Initiatives
• Biomechanical progression systems
• Coach education clinics & symposiums
• Event-specific invitational field labs
• Streaming access to elite instruction